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Social Media Marketing
strengthens business, increases brand awareness & loyalty...
Social Networking… the new SEO!
Do not be fooled or the fool, the game has changed. It is all about connecting, networking, being followed… SOCIAL MEDIA ENGAGEMENT IS A MUST FOR ALL BUSINESSES!
– Building Relationships, Builds Your Business!
Successful companies understand that a social media strategy is more than just having a Google+, Facebook and or Twitter account.
Social Media has evolved from a powerful communication medium to a key marketing venue. More than ever, people today do not want to be sold. They want to be in control of .
their own experience and shop where and when they wish. Traditional advertising has lost much of its effectiveness as people continue to spend more time online researching their purchases beforehand.
Be there when your potential customers are searching.
Learn How to Use Google My Business – Why it’s Important to every business owner…
Part of that research is searching for online reviews and asking their online social network for referrals. More than anything, they trust their network of friends and associates more than any advertisement. Since what they trust are their social networks, that’s what you need to target with your marketing. Instead of advertisements, you need recommendations. Social Media offers a platform for customers to find you when they’re seeking reviews, comparing pricing, or researching services and offers.
Using Social Media to direct more targeted traffic to your website, and generate qualified leads, needs to be a key part of your marketing strategy. The more Social Platforms you have a presence on, the more you will turn up in search engine results as social media is now so heavily weighted in search engine algorithms.
- Connect with your customers and potential customers
- Build Community
- Build Brand awareness
- Establish credibility and authority in your industry
- Building trust increases referrals
- Promote your website content
- Build inbound links to your value based content
- Generate more relevant traffic to your website
- Convert Leads into new Customers
You Cannot Improve What You Cannot Measure
The ultimate goal in all inbound marketing strategies is capturing qualified leads. Your search engine marketing , content marketing and social media optimization should all be driving relevant traffic to your website, your Blog and Landing Page offers . Once there, your Call-to-Action offers should have a high enough value proposition to allow you to capture those leads and eventually turn those leads into sales.
This is accomplished using lead nurturing campaigns and an effective closed loop marketing strategy.
Social media strategies should be focused on engaging in social media conversations that help you build relationships with prospective customers, maintain relationships with existing clients, and engage with other industry
professionals; all of these things equate to increased sales revenue and long term brand loyalty . For those companies who understand the power of building community, the benefits can be enormous.
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