SEO – Search Engine Optimization

Recent reports show that over 88% of adults in the United States are internet users and over 80% are smartphone users who do product or service research online before purchasing.  *read more…

Customers have changed the way they get information and how they decide to make a purchase. Search marketing is about understanding how your target market behaves online; where to find them, how to engage with them, and how to pull them into your sales funnel and convert them into a customer.

SEO is no longer a matter of tweaking Title Tags , Keywords, and Meta information on your website. To execute a successful Inbound Marketing Strategy it is important that you optimize your website for Search Engines . Search Engine Optimization (SEO) is a delicately balanced process of keyword evaluation and content creation that is specifically targeted for maximum results.

For DIY business owners, here is a suggested resource for getting some basic understanding; Click Here and watch a well produced training video by SEO experts at the Lynda.com training website. This will help you learn some basic search engine optimization techniques to increase your website’s visibility on search engines like Google and Bing and attract the right kind of traffic to the right pages on your site. Also, you will learn how rankings affect your business’s website traffic.

The most valuable tactic for search marketing and increasing your search rank position is publishing original, engaging content that is keyword rich, and optimizing every page on your website. Consistent blog article posting, social media engagement, utilizing effective landing pages and content creation are just some of the things that are vital in not only maintaining, but boosting your overall website rankings over time. Each new piece of relevant content offers a higher value proposition for visitors to your site, and at the same time ranks you higher in the search engines. Properly optimized content (SEO) will provide ongoing lead generation for your business at no additional cost.

Bringing specific targeted traffic to your website is important, and will provide you with a higher lead conversion rate . Consistently creating targeted content on your website gives you more opportunities to rank for specific keywords. This means that a website that has 100 optimized web pages has 90x the chance of being found than a website with only 10 optimized pages.

Optimizing your Social Media Marketing process for search engines is now a crucial part of the overall SEO process. Social Media Optimization (SMO) allows you to send target traffic to your website from your social platforms such as Facebook, Twitter, YouTube and LinkedIn. Targeted Traffic means more qualified leads for your sales funnel and higher lead conversion .

More targeted traffic, also provides the opportunity for inbound links to be created to your individual web pages. The more inbound links that point to your website and its specific keywords, the higher ranking authority you establish within search engines. Search engines now consider your social presence in their ranking algorithm ;, this means the more friends, likes, followers, comments and re-tweets you have the more authority you establish on your overall search ranking.